From the book by Valerie Won Lee
Which blind spot is shaping your project?
A free self-diagnosis built on the Six Social Blind-Spots from Social Impact Global: Turning Obstacles Into Bridges. Score one project you lead today, see which traps are active, and decide what to change first.
12 questions, about 10 minutes. You see your result straight away; no email needed.
The framework in one picture
The Social Impact Global framework has three lenses that a project passes through in sequence. Social: read the human landscape. Impact: build proof of real change. Global: carry the work across cultures.
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1
Social
Whose landscape are we operating in, and what bridges does it need?
Six Social Blind-Spots
- The Efficiency Trap
- The Promise Trap
- The Broadcasting Trap
- The Transparency Trap
- The Sustainability Trap
- The Measurement Trap
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2
Impact
What real change are we causing, and how do we prove it?
4-Step Recovery Framework
- Own It Fast and Fully.
- Listen Like Your Future Depends on It.
- Fix Systems, Not Just Symptoms.
- Share Your Learning Journey.
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3
Global
When we cross a cultural line, what survives the journey and what does not?
The Five Trust Habits
- Consistency compounds.
- Genuine care communicates.
- Transparency builds bridges.
- Early communication prevents crises.
- Mutual benefit sustains relationships.
From the SIG framework card in Social Impact Global: The Workbook.
Why the traps are hard to see
The Six Social Blind-Spots are not personality flaws and they are not problems other people have. They are predictable failure patterns, and the dangerous thing about them is that each one feels like a strength at first. The Efficiency Trap looks like good operations. The Promise Trap looks like good marketing. The Transparency Trap looks like good judgement.
The diagnostic scores your project against all six, using the scale from the book, and reads the result the way the book does.
Who it is for
Founders, leaders of NGOs and charities, and communication leads: people who need their work seen by the right people, need to shape the story told about it, and need to show results, in ordinary times and when something goes wrong in public.
About Valerie Won Lee
Korean-born and European-raised, Valerie has spent more than two decades working with people from over 100 nationalities, across luxury, technology, humanitarian work, the British Civil Service and the United Nations, where she led communications and stakeholder engagement for the Global Working Group on Big Data.
She founded World Citizen Artists, is the WomenTech Network's APAC Regional Leader, and runs the Collective Decision-Making Lab at Korea University. She is the author of Social Impact Global: Turning Obstacles Into Bridges and Decision Shapers.